I am Gauraang

Gauraang is Tasseled & textured cotton & jute basket .

This versatile storage basket, with its eclectic aesthetic, seamlessly fits into contemporary living spaces. Made from jute and cotton, it is eco-friendly, sustainable, and durable. Additionally, it can double as a planter for a cozy corner plant in any home.

Jute, a favorite among environmentalists, has a minimal carbon footprint, is biodegradable, and 100% compostable. The fibers are extracted through a process called retting, where jute stems are bundled and immersed in slow-running water. This is followed by stripping, where the non-fibrous matter is removed, leaving the fibers for hand braiding by skilled women artisans from India.

The textile is the result of expert handweaving, a demanding process that requires perfect rhythm and coordination. Despite stiff competition from power looms, this traditional craft has remained true to its roots and supports over 4.4 million weaving families.