I am Joud

I am Joud

Joud is a tufted and fringed cotton cushion cover, meticulously crafted to blend contemporary and farmhouse inspirations. Featuring handmade tufts, geometric embroidery, and fringes in a methodical design, it exudes sophistication, ideal for modern living spaces. Complete with a concealed zip closure at the back for convenience, this cover showcases intricate needlework where tufted details are achieved by punching clusters or loops of yarn through the fabric with a needle, creating an embossed effect.

The rich textures result from skilled handweaving by artisans from North India, involving a rigorous process requiring seamless rhythm and coordination. While slower than machine-made methods, this meticulous craftsmanship imbues each piece with a unique artisanal exclusivity.