I am Ayaan

It is a functional yet fantastic, these handcrafted storage baskets have a minimalistic aesthetic and seamlessly blend into contemporary living spaces. Featuring jute, they are as eco-friendly, sustainable and durable as can be. Moreover, they could double up as planters for coy corner plants in any home! A favorite among environmentalists, jute has a negligible carbon footprint. It is also biodegradable and 100% compostable.

The fibers are first extracted by a process called retting wherein jute stems are bundled together and immersed in low, running water. After which, in a process called stripping, the non-fibrous matter is scraped off, while the fibers found inside the jute stem are retained for braiding by talented women artisans from India